Making sense of advertising

When putting together an advertising plan, a company must first determine the target market to avoid the unneeded expense of advertising to someone that might not need your product. Toni Martin & Associates can help your company find the target market and wade through the different media to find a match. That’s the start. Budgeting and strong, fair negotiations are the next step for a successful campaign. Once a plan is in place, negotiations complete, and the buys made, Toni Martin & Associates will track the actual ads for quality and position.

For one client, Toni Martin & Associates realized a savings of 40% during the execution of a $600k media plan through negotiations of rate, upgrades in size and color, and merchandising values.

Following are the services we provide to support your advertising program:

Media Planning
Negotiations
Placements
Materials Submission
Positioning
Monitoring