A Broad Range of Marketing Services
At Toni Martin and Associates, we'll help you define, market and build your brands. In fact, we'll put together a marketing plan that helps you:
- Keep all marketing projects on track
- Plan, execute and manage the marketing projects that must be executed immediately
- Anticipate and plan for marketing activities just over the horizon.
Your marketing plan will contain:
- The schedule of marketing projects, by activity, for a defined time period.
- A description of the marketing tools and marketing media – the marketing mix that will be used to execute these marketing projects.
- The cost schedule of this program, detailed by activity.
We'll evaluate:
- The existing methods the company is using to market and sell its products or services.
- The sales response from these existing marketing efforts.
- Changes and improvements required to current marketing methods, deliverables, media or execution.
- Upcoming, known marketing events, such as product launches or sales promotions.
- Outline of other marketing efforts required to support major new business development initiatives.
- Changes and new developments in the market having an impact on the plan.
- Competitor assessment and analysis.
We'll propose a marketing mix, including:
- Marketing projects, such as ad campaigns, interactive campaigns, direct mailings, sales support, and trade shows.
- Marketing media, including trade publications, lists, and third party distribution channels.
- Marketing deliverables such as ad layouts, direct mail packages, brochures, and web pages.
- Costs, which detail the cost of each project in the plan.
